MetLife Pet Named “2025 Pet Insurance Of The Year”

The 2025 Pet Innovation Awards today announced that MetLife Pet Insurance (MetLife) has been selected as “Pet Insurance of the Year” in the 7th Annual Awards Program. The Pet Innovation Awards is an independent recognition platform highlighting the most innovative companies, services, and products in the highly competitive Pet Care industry.

Pet owners are investing more in preventive health measures and MetLife offers the protection needed for all stages of a pet’s life, including an optional preventive care coverage add-on. This add-on features coverage for flea and tick control, spay/neuter, heartworm prevention, teeth cleaning, vaccinations and more. MetLife also provides robust annual benefit amount options, chronic care coverage and no lifetime or per-incident limits. Plans are highly customizable, allowing pet parents to select the deductibles, annual benefit limits and reimbursement percentages that best suit each pet and pet parent’s unique needs. Coverage extends to everything from exam fees, and diagnostics to prescription medications.

Uniquely, the insurance company offers family plans that allow up to three pets to be on the same policy and share a deductible. No other provider in the industry offers this unique feature.

Additional MetLife features include a mobile app that allows pet parents to manage their policies and health records, submit and track claims, and locate nearby services, along with access to a live 24/7 vet chat and personalized articles. The company’s rewards program offers eligible policyholders discounts and offers on pet care related purchases.

“At MetLife Pet Insurance, a core focus is providing coverage that allows pet parents to ensure their pet receives the care deserve as a beloved member of the family. This includes offering pet parents the protection they need to address unexpected health events and keep their pet healthy,” said Brian Jorgensen, head of MetLife Pet Insurance. “This is the fourth year in a row that we have received this recognition and I want to thank the Pet Innovation Awards for this honor. We’ve seen first-hand the positive impact pet insurance can have on families’ lives and are proud of the support we offer pet parents in their time of need.”

Household pets are living longer, healthier lives due to new advances in the Pet Care space. $69.36 billion accounts for the total US pet industry expenditure, and with the humanization of pets, pet owners are looking for products and services that keep their pets healthy and add to their everyday well-being, just as with any member of the family. From vitamins and supplements, food and treats, to pet insurance and overall pet health, the pet care industry is expanding rapidly. The Pet Innovation Awards Program highlights the most innovative solutions and products shaping the future of pet care, from nutrition and wellness to grooming and safety.

“MetLife helps pet parents care for their pets’ health throughout their lives. When it comes to health insurance, a core piece of the family has historically been left out. From injuries to illnesses, to routine checkups and vaccines, pets need protection from the unexpected just as much as their humans do,” said Travis Grant, Managing Director, Independent Innovation Awards. “Each year, MetLife Pet’s comprehensive pet insurance plans help individuals feel more confident that their best friends can get the care they need to live long and healthy lives. We’re so pleased to award MetLife Pet Insurance with ‘Pet Insurance of the Year’ for 2025.”