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A survey of 2,000 dog and cat owners compared priorities and spending this year to last. The annual survey provided a unique insight into how pet parents are viewing their ability to provide for their pets in the current economy. For example, the survey found that the average pet parent spent $2,085.60 on their four-legged friends in 2024, and while 45% anticipate spending the same amount of money on their pet in 2025, with rising inflation and pet aging, 36% think they’ll end up spending even more.
Yet, only 52% of those whose pet experienced an unexpected health event in 2024 were financially prepared for the cost- down from 82% who said the same in 2023. This statistic may not be surprising, as the cost of living in the United States has increased 4% year over year, with the average household now spending over $25,000 per year on essential household items.1
This increase in cost-of-living may explain why only 49% of pet parents surveyed felt they would be financially prepared if their pet were to face a medical emergency, down from 59% in 2023. On average, this medical emergency cost respondents $560.80.
The increased cost of living, combined with the substantial costs of owning a pet, may be why only 27% of pet owners are interested in getting a new pet in 2025, compared to 66% in 2024.
Yet, surprisingly, pet owners are not holding back on spending for the pets that they already have: 55% said they do not have a regular budget for how much they spend on their pet.
"While we know that rising costs are top of mind for many pet owners, it’s important to remember that investing in your pet’s health today can save you from bigger challenges tomorrow,” said Brian Jorgensen, CEO of MetLife Pet Insurance. “Quality care and preventive treatments are key to keeping your pet happy and healthy, and there are more cost effective options available to help ensure they get the care they deserve. We're committed to providing support and solutions that make it easier for you to give your pet the best care without compromise."
Interestingly, cost of care may be top of mind when respondents think about their busy schedules and the implications of traveling; the thought of leaving their pet at home makes them feel anxious (48%) and sad (48%) above all.
When they do need to leave their furry friend at home, pet parents would be most likely to consider asking a family member to pet sit or have their pet stay with them (64%), above hiring a pet sitter (23%) or boarding them at a pet lodging facility (16%).
Avoiding being apart is a focus — as pet parents are keen on enjoying the time with their canine and feline friends, reflecting on some of their favorite memories of their pet from 2024 like spending quality time together (60% — doubled from 32% in 2023), playing with them (47% — up from 29% in 2023) and taking pictures of or with them (31% — up from 10% in 2023).
"Ensuring your pet is covered with the right insurance and care brings peace of mind for both you and your pet companion,” said Jorgensen. “With that security in place, you can worry less about the unexpected and focus more on spending quality time together, knowing that whatever comes your way, you and your pet are prepared to tackle the future together."
LESSONS PET OWNERS HAVE SHARED